ideology

1) What examples of binary opposition can you suggest from watching this clip?

liberalism VS Conservatism

2) What ideologies are on display in this clip?

Nigel farage believes that immigration is damaging to the economy whilst Russel Brand believes that conservatives such as Nigl are responsible for austerity and damaging the economy.

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

Mocking jay represents the marxist idea that ruling class keeps the poor under control.

2) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?


Page 48: They Live - Understanding Ideology

1) Read the article and summarise it in one sentence.


Ideologies are always changing. Zizek explores how aware audiences are of their control over this, yet remain dominated by the ideals of the media they consume.

2) What are the four accepted ideological beliefs in western societies highlighted by the article?

• "People should put their families first"
• "People should work hard for their money"
• "Women should behave in feminine ways, and look after their appearance"

3) What does Gramsci's theory of hegemony suggest about power and ideology in society?
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Those in power use consent to stay in control, and that the power of ideology comes from ideas which support the elite.

4) What does French theorist Louis Althusser suggest about ideology and consumerism?

suggests that ideology controls audience's  lives through two systems: major institutions (army, government, etc) andminor groups (religion, media, school, etc). The ideals promoted through these groups in the West are largely linked to consumerism

5) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

 I partly agree with They Live -  we are controlled by the media which is run in the interests of the capitalism. The media is controlled  in the interests of the owners of media companies, but not all consumers allow themselves to be controlled.