Psychographics

Psychographic group: Mainstreamers

Names: Kevin and Julie

Julie: Spa receptionist
Kevin: Security guard at disney oxford street.

Spare tine
Julie: runs bible study
Kevin: Bakes with son
Both: holibobs in cornwall, Walks in the forest.

Print:

Julie: Reads massage monthly
Kevin: reads tech gadget
Both: read print for sentimental reasons.

Broadcast:

Both: Gogglebox, DIY SOS.
Kevin: Top Gear

Favourite film: Love Actually

E-Media:

Kevin: Laptop
Julie: Iphone6s

Skype their son Lewis who lives in Australia.